EP 11
The ₹2.78 Trillion Attention Economy — India's Analog Plot Twist
Digital media just overtook television in India, one law erased a sixth of the gaming industry in four months — and the fastest-growing business in the world's most screen-hungry market is people in a field: live events, up 44%. The annual FICCI–EY blood test of where a billion people's attention and money actually go, decoded.