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EP 11

The ₹2.78 Trillion Attention Economy — India's Analog Plot Twist

Digital media just overtook television in India, one law erased a sixth of the gaming industry in four months — and the fastest-growing business in the world's most screen-hungry market is people in a field: live events, up 44%. The annual FICCI–EY blood test of where a billion people's attention and money actually go, decoded.

Stories, Scale and Impact: Unlocking India's Media and Entertainment Economy
FICCI & EY · FICCI–EY Report 2026 · 2026 · 13:08
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