EP 02
Certified Human: The Label That Puts a Price on Authorship
Gartner's sharpest disruption for 2025–2030 is a sticker: "AI-Free" certification, an organic-style label for verified human-made content, rated market-transforming by 2030. Meanwhile graduate job displacement "has already begun" in the creative industries. What happens when human authorship becomes something you prove, not assume?