We turn peer-reviewed studies, reports & surveys on music, AI & culture into conversations worth having. Every episode is built on one real, cited paper. Press play!
Every card gives you the plain-language story, the audio, and a link straight to the original source — a paper, study, report or survey. No black boxes.
YOUGOTTAUNDERSTAND takes dense, peer-reviewed research — plus studies, reports and surveys — the kind most people never open, and rebuilds them into a conversation you'd actually want to hear. Every source is fact-checked and drawn from reliable, trustworthy places; the intellectual substance stays intact, only the delivery changes.
In a world flooded with opinion and noise, research findings and independent studies are the only neutral, trustworthy foundation for the discussions we have and the decisions we make today. That's the ground every single episode stands on.
A project by Matthias Strobel Hohmann, President of MusicTech Germany and VP of Music Tech Europe. It exists to make hard ideas about music, technology, and society understandable — and to give the researchers behind them a wider room.
Working on music, AI, or cultural policy and want a paper, a panel, or a briefing translated for a real audience? Get in touch →
One email when a new source becomes a conversation. No noise.